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Establishing a successful neurofeedback practice requires not only clinical expertise, but also strong business acumen. Many of the suggestions in this article apply to those with biofeedback and related practices as well. This article reviews tips on leveraging resources from national organizations and local economic development options. Building a compelling brand with professional logos and adhering to ethical advertising standards are essential. A robust web presence, bolstered by effective search engine optimization, enhances visibility. Tracking client inquiries and analyzing referral sources can guide strategic decisions. Additionally, managing finances prudently and optimizing time-management skills are crucial for sustained success and personal fulfillment in this specialized field.

Keywords: neurofeedback practice; business acumen; branding strategies; client tracking; financial management
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Copyright: @Association for Applied Psychophysiology & Biofeedback
Figure 1.
Figure 1.

Distribution of my clients by age and gender over a five-year period.


Figure 2.
Figure 2.

Results from six months of tracking incoming inquiries.


Figure 3.
Figure 3.

Gross income per month.



Contributor Notes

Correspondence: Jessica M. Eure, LPC, BCN, BCB, QEEG-DL, Virginia Center for Neurofeedback, Attachment & Trauma, 420 3rd Street NE, Charlottesville, VA 22902, email: jessica@virginianeurofeedback.com