Editorial Type:
Article Category: Research Article
 | 
Online Publication Date: Dec 01, 2011

Savvy Marketing Strategies for BCIA Certificants

PhD, BCB and
Page Range: 135 – 137
DOI: 10.5298/1081-5937-39.4.01
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Consumer and military interest in biofeedback and neurofeedback services has increased. BCIA-accredited didactic training programs report greater enrollment. BCIA's applications for our three certification programs (biofeedback, neurofeedback, and pelvic muscle dysfunction biofeedback) are 20% higher than 2010. This is the time to redouble your marketing efforts to take advantage of our field's rising popularity. Although new media services offer unprecedented opportunities to communicate with your audience, they also carry unparalleled risks.

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Copyright: Association for Applied Psychophysiology & Biofeedback


Contributor Notes

Correspondence: Fredric Shaffer, PhD, BCB, Psychology Department, Truman State University, McClain 214, 100 E. Normal Avenue, Kirksville, MO 63501-1820, email: fshaffer@truman.edu.