Savvy Marketing Strategies for BCIA Certificants

Consumer and military interest in biofeedback and neurofeedback services has increased. BCIA-accredited didactic training programs report greater enrollment. BCIA's applications for our three certification programs (biofeedback, neurofeedback, and pelvic muscle dysfunction biofeedback) are 20% higher than 2010. This is the time to redouble your marketing efforts to take advantage of our field's rising popularity. Although new media services offer unprecedented opportunities to communicate with your audience, they also carry unparalleled risks.